How to ensure you're headhunted on Linkedin!

If you’re on Linkedin, you’ll know that it has become one of the most important platforms for finding a job. Linkedin is much more than an easy way for you to search and make new business contacts; many companies now invest a significant portion of their Resourcing budget on ‘recruiter seats’. These seats then enable them to contact professionals in their chosen field.

At FLEETCOR, headhunting is a common practice for a number of reasons. It’s a great way to see how digitally engaged candidates are, it’s confidential, cost effective if managed internally and quick. Plus, many candidates tend to appreciate that you’ve actually engaged with them and read their profile.

To help increase your chances of being headhunted for the right role, our Talent Acquisition Partner, Will Louzado, has four tips on how to optimise your Linkedin.

Make sure your Linkedin profile is up to date!

It’s extremely important to complete every section of your profile! Firstly, make sure your summary is updated. Your summary section is a chance to brag about yourself! Ideally, it should be around 3 -5 short paragraphs and summarise who you are, what you do, what you’ve achieved and your ‘unique selling point’. Also add a few personal points such as your values and passions outside of work.

 “I talk about my love of games and how it has shaped who I am. I regularly get connection requests and messages on the back of this from people who feel the same!”

Having a profile picture is always good as it shows you are a real person. Research at LinkedIn has shown that having a profile picture makes your profile 14 times more likely to be viewed by others. Essentially, your LinkedIn profile should be a streamlined version of your CV. Your experience section should be current and contain all your relevant employment; each role should contain a list of your achievements, bullet points that describe what you did, how well you did it and who it impacted. An updated profile ensures visibility in search results and helps to make you appear higher up in the rankings. If you appear on page 25, it’s likely that you won’t get looked at.

Make your activity feed visible!

This allows people to view your interests and the content you engage with on Linkedin. If you’re not sure whether your activity feed is visible, on the Linkedin homepage click your profile picture or icon in the upper right hand corner and a drop down list will appear. Click ‘Settings & Privacy’ and it will take you to another page. At the top of the page there are three options; click Privacy (the middle option) and scroll down to ‘Sharing profile edits’. Press ‘Yes’ to let your network see changes to your profile, make recommendations and your activity.

If you’re not already engaging with content, I’d suggest you start to! A good way to do this is to share relevant content from your LinkedIn feed and add a comment, demonstrating your view on the piece. By expressing your opinion, it’s more likely to attract additional comments which will raise your profile on Linkedin.

"One of my candidates commented on a post that I read and found really interesting. We struck up a conversation purely based on that!"

In order for recruiters to find you, it’s benefical your profile status is ‘open to new opportunities’. To do this, go to the same settings as before (Click profile picture or icon in upper right corner on homepage, click Settings & Privacy, click middle option Privacy) and scroll down to the ‘Job Seeking’ heading. Under this heading, there’s subheading titled ‘Let recruiters know you’re open to opportunities’. Make sure this option is ticked as ‘Yes’.

Use keywords relating to your industry and line of work.

Using keywords will help you get headhunted, as the more skills and job titles that match recruiter searches for candidates, the higher the volume of traffic your profile will receive. The important sections to include your keywords in are your professional headline, job title and your summary.

 “For example, if you are an Accountant or work in Finance, I would like to see what kind of area you specialise or work in such as Tax/Account Payable. This way, I’m more likely to view you as a suitable candidate for a potential role.”

Don’t decline inMails!

InMail messages are private messages that let recruiters contact anyone on LinkedIn without an introduction or their contact information. Recruiters often use inMail when contacting potential candidates. Declining an inMail without a written response ensures recruiters can’t message you again in the future. If you end up deciding that you would like to view another role and message us, I can’t respond to you!

If the timing isn’t right, the best way to respond to an inMail is to accept the inMail and state the reasons why you don’t want to engage or to click the ‘maybe later’ option. This keeps the line of communication open and allows you to get in contact with the recruiter if you change your mind.

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